This is the second part of a two-part video interview I recently gave to the World Bank’s AgriFin initiative. In this interview, I share my advice for banks looking at offering mobile banking in the developing world.
The first step is to develop a road map that focuses on seven key factors:
1) Customer Perspective
2) Financial & Technological Environment
4) Institutional Perspective
5) Product Development
6) Pilot Testing/Stress Testing
7) Launching the Service/Customer Adoption/Education
AgriFin is a special initiative to strengthen the capacity of financial institutions on agriculture finance. The initiative is funded by the Bill & Melinda Gates Foundation and managed by the World Bank.