Mobile Banking: Seven Key Factors for Developing Your Road Map

This is the second part of a two-part video interview I recently gave to the World Bank’s AgriFin initiative. In this interview, I share my advice for banks looking at offering mobile banking in the developing world.

The first step is to develop a road map that focuses on seven key factors:

1) Customer Perspective
2) Financial & Technological Environment
3) Regulations
4) Institutional Perspective
5) Product Development
6) Pilot Testing/Stress Testing
7) Launching the Service/Customer Adoption/Education

AgriFin is a special initiative to strengthen the capacity of financial institutions on agriculture finance. The initiative is funded by the Bill & Melinda Gates Foundation and managed by the World Bank.

Related:

Mobile Banking in Rural Areas: Lessons from the Philippines

Video on Mobile Banking in the Philippines: Distant Access

Three Key Factors for Promoting Mobile Money to Customers

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This entry was posted in Mobile Money Use Cases, Mobile Money Videos, Tips for Mobile Money Providers and tagged , , , , , , , , . Bookmark the permalink.

4 Responses to Mobile Banking: Seven Key Factors for Developing Your Road Map

  1. Pingback: Mobile Banking in Rural Areas: Lessons from the Philippines | Mobile Money for Development

  2. Pingback: USAID FRONTLINES: For Mobile-Savvy Filipinos, Mobile Banking Is a Crucial Bridge | Mobile Money for Development

  3. Pingback: Using Mobile Money to provide Payroll Services – an Example of the Better Than Cash Initiative from the Field | Mobile Money for Development

  4. Pingback: Lesson #1 Using Mobile Money to Promote Financial Inclusion: Develop a Road Map | Mobile Money for Development

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