This photo was taken at a local bKash agent in downtown Dhaka, Bangladesh during my current visit here in January 2013. As Brad Jones and I both mentioned in our predictions for 2013, Bangladesh is definitely one of the markets to watch in the mobile money space this year. During my brief stay in this shop, I was impressed by the steady stream of customers. The agent was processing an average of 50 transactions a day that ranged from 500 Taka to 15,000 Taka ($6 – $188). These guys were definitely happy with the fast service right in the market place. The signage was easy to spot and everyone seems to really like the bKash concept so the marketing angle and execution for agent networks seems right on the mark. Congratulations to the whole bKash team.
Photo Credit: John Owens, Chemonics International